Concept phase

The concept and video recordings were developed by a group of three. We chose Tchibo as the brand. The aim was to appeal to young people by showing a stressful learning situation that is transformed into new energy and motivation after enjoying coffee. The style is based on modern coffee advertisements with a Brazilian vibe.

Video recordings

The video was shot with a Sony Alpha 7 III in S-Log and a gimbal. The scenes at the desk were shot at a group member's home, and the last shot was taken in our school's studio.

Video editing

The editing was done individually by each person. I first reviewed all the material, created a rough cut to implement the storyboard, and refined it in the fine cut. This was followed by color grading, music selection, and sound effects to achieve the desired look and rhythm.

Used Applications

• Premiere Pro

• Envato Elements

• Artlist